Module 3

Module 3 – Improving Business

Delve deeper into the macro-issues, from the global economy to leading in the digital age.

Entrepreneuship (3 ECTS)

Employs a variety of proven methods and frameworks to allow students to assess their potential as entrepreneurs and intrapreneurs. It also how entrepreneurs generate new market opportunities in both newly established, high-growth companies, as well as consolidated firms. Reflects on the core challenges in the entrepreneurial process.

Global Economics (2,5 ECTS)

Reviews the foundations of micro- and macroeconomics and specific market behaviors, including the inefficiency of monopolies and the problems caused by collusion. Examines the fallout stemming from issues such as public deficit, sustainability and public debt, unemployment, inflation and economic crises. Studies the impact of fiscal and monetary policies.

Competing in Business Models

Offers a set of tools that help strategists design robust business models and anticipate actions and reactions of those players that participate in the process of value creation and capture: competitors, suppliers, customers, and complementors

Managing Operations (2,5 ECTS)

Explores strategies to create value and gain competitive advantage by optimizing your business operations. Imparts a global vision for service and industrial operations. Examines the basic variables, concepts and tools that underpin operations, including process analysis, input/output curves, and line and inventory management.

Operational Finance (2,5 ECTS)

Explains economic analysis of operational decisions through differential costs, sensitivity analysis, calculation of indifference curves and break-even points. Examines decisions regarding production, product recalls, department closures, special discounts, acceptance of special orders, manufacturing, subcontracting and decision-making ability. Analyzes cost variance, transfer pricing design and implementation and management incentive systems.

Industry 4.0

Develop knowledge and skills to enhance the understanding of Strategy, Strategic Thinking and Competitive Advantage. This will allow you to discover ways to configure the dynamics of business models that neutralize the undesirable features of other player´s models and, at the same time, build a sustainable advantage.