Electives complement the core, general management curriculum and offer you a chance to explore specific areas in greater depth in diverse global venues. You will choose minimum one elective module, lasting one week. Electives are delivered in strategic business hubs in Africa, Asia, Europe, and the Americas.
The lives of global consumers are being impacted by two parallel forces – globalization and digitalization – a shift which is creating a “global converging middle class.” This elective week on IESE’s New York campus will focus on this new consumer world from three different angles: service sector, sales forces and the omni-channel retail. Field visits, interactive workshops and academic sessions with IESE faculty members and guest speakers will provide an in-depth understanding of current and future consumer behavior.
This elective week gives participants a better understanding of the realities of doing business Africa through case studies and dynamic sessions with successful business leaders. Developed by CEIBS, the elective week will take place on their campus in Accra under the guidance of Profs. Mathew Tsamenyi, Executive Director of CEIBS Africa, and Nathalie Beatrice Chinje of the Department of Marketing.