Module 4 – Managing Value Creation
Learn the essentials of effective talent management. Maximize your marketing operations. Enhance your skills at the negotiating table.
Business Ethics (2 ECTS)
Explores the impact of corporate values, culture and ethical system on long-term success. Introduces tools and procedures to prevent and resolve critical issues such as corporate fraud and crime. Examines the pillars of corporate social responsibility and its strategic implementation.
Human Resources Management (2,5 ECTS)
Analyzes decision making in the context of labor relations and human resources management. Focuses on labor relations management, the relationship between talent management and corporate strategy, and human resources policy and practice, with an emphasis on recruitment and selection, evaluation, professional development and compensation.
Management Control (2,5 ECTS)
Examines the broad spectrum of management control problems and the difference between the structure and process of management control. Presents appropriate tools and techniques for successful implementation.
Marketing Planning and Implementation (3 ECTS)
Analyzes sales management situations, accounting for time distribution, and the requisite human and monetary go-to-market resources. Reviews the core elements of communication policy: mission, market, message, media, budgeting and gauging success. Delves into the sales process and the policies and oversight necessary to manage a sales team.
Negotiation (2,5 ECTS)
Offers insights and proven strategies to enhance negotiating skills in a variety of complex scenarios.